“I don’t judge people by what they wear but I always pay attention to how they are dressed”
Olga made a statement when she brought her favorite armchair to our photoshooting. This centerpiece set the mood and style of the session. It was Olga herself who dictated the rules of the setting, not the photographer. Andrei Schukin was put in an unexpected situation for a professional photographer; he only had to take photos. As a professional photographer, he is used to having the full control of the model, to create a vision of the artistic setting, energy, and mood. But all that changes when two artists collide together on a project. Ideally, mutual understanding and trust develop, which happened here. Andrei took on Olga’s proposition on the setting, while Olga put her trust into Andrei and let him guide the photo shooting This was a new role for Olga; in her profession, the cameras are pointed at her models, not her.
A Name in the Fashion Industry
The name, Olga Samoschenko, is well-known and recognized in the world of Belarussian fashion – she was there at the inception of the industry. The year 2020 will mark the 25th anniversary of the very first fashion show “Mammoth.” Name Samoschenko is now a brand that is recognized much further than her home country of Belarus. Her designs were showcased in Russia, Belarus, and the Czech Republic. She established herself in the Moscow fashion industry with numerous awards in professional shows in St-Petersburg, Moscow, Vitebsk, constant attention from press and critics.
This Belarussian designer has an extensive list of celebrities who choose her design, which, certainly, is important to any artist. In the fashion industry, this is considered a sign of appreciation and quality. But for Olga, this is not the most important thing: “It is important to do what I love, and to be happy that others appreciate it too. When people want to wear the dress that I’ve designed, I feel the true satisfaction of an artist”.
It is this drive that inspired Olga to start in the fashion industry in 2000 and open a professional studio where she creates her signature collections.